01
They intercept your audience
Players searching directly for your brand can end up on sites that pretend to be official.
Audience protection for online Betting & Casinos
Finding you
shouldn't be the first gamble.
When someone searches for your brand, they don't always find you first. We show you which sites appear before your official site, how much traffic they may be diverting and where we can act to reduce their visibility.
Up to 5,000 URLs per day
Target takedown < 24h
Team active 24/7
How much player traffic are you losing?
We analyze your brand and show you where your demand is being diverted. No commitment.
What your player sees when searching your brand
Your brand already has an audience. The question is who's capturing it.
When your players search for your brand, other sites use your name to appear before your official site and capture the player before they reach you.
See how many players you’re losing
The problem
Every search for your brand opens a competition you didn't choose
These aren't passive copies. They use your name, your identity and your promotions to rank when your players are searching for you, and to appear before your official site. The result: part of that demand ends up on sites you don't control.
02
They divert demand
Part of the audience with intent to convert can end up registering or depositing on another platform.
03
They compete with your brand
They use your name, identity and promotions to appear where your players should find you.
04
They come back
Taking down one site doesn't end the problem. New domains can rank all over again.
05
Not just in search engines
They also intercept your audience through profiles and ads on social media and apps.
Taking down one site doesn't end the problem. New domains appear every day. You need to continuously detect which results are capturing your audience, act to reduce their visibility and intervene again when they reappear.
Business impact
When another site ranks for your brand, the problem isn't just visibility
It's traffic that was already looking for you and that may end up converting on another site.
Traffic
Players diverted from your official channels right when they'd already decided to look for you.
Revenue
Registrations and deposits that can end up on another platform, not yours.
Trust
Experiences the player may associate directly with your brand.
Up to 5,000 URLs per day
Target takedown < 24h
Team active 24/7
Real results
Operators like you are already recovering their audience
Speed, continuity and close support, backed by measurable results.
Gaming & Betting Industry
Leading online casino operator
Thousands of infringing results removed from search engines
Over three months, Smart Protection detected and reported indexed pages that used the brand to capture players from Google and other search engines. Continuous action removed the vast majority of those results and significantly reduced their visibility against the operator's official site.
Real case · Period analyzed: 3 months5.034infringing results detected and reported
4.921results removed from search engines
97,75%removal rate
~4htypical time to takedown*
More visibility for the official site: by reducing the presence of results misusing the brand, the operator's official page could compete on better terms for its own searches. Final ranking also depends on other factors, such as SEO strategy, domain authority and existing competition.
“The success rate itself is extraordinary.”
*Removal times: in some cases links can be reported and removed within hours; the effective time may vary and reach up to 24 hours. Removal is subject to Google's validation and action. Data corresponds to an online casino over a 3-month period.
How it works
Our methodology
Detecting isn't enough. You need to know where to act.
The Smart Audience Protection method®: four phases that combine automated monitoring, expert validation and continuous action to detect who's abusing your brand, reduce their presence in search engines and stop them from diverting players.
1We detect
Continuous detection
We continuously detect new sites and results that use your brand.
2We validate
Expert validation
A specialized team confirms each case before acting and prioritizes by visibility and real impact.
3We act
Takedown request
We request removal through the right channels and act at scale on every result.
4We monitor
Continuous follow-up
We search again to detect new sites and results when they reappear.
Why Smart Protection
Technology, specialists and a direct relationship with those who decide what shows up on Google
Technology with judgment. That's how we handle large volumes of incidents and reduce the time infringing results stay visible.
Google Trusted Copyright Removal Program
Up to 5,000 URLs per day gestionadas en Google
As part of Google's Trusted Copyright Removal Program, we submit, manage and track claims at scale, with processes that also reach Meta, TikTok, YouTube and hosting providers.
24/7 monitoring
Continuous detection of new sites and results.
Action at scale
Up to 5,000 URLs per day through the right channels.
Expert validation
A team confirms each case before acting.
Digital evidence
Certificates with screenshot, URL and timestamp.
*Processing and removal are subject to Google's validation, policies and action. Submission limits may vary.
The platform
You don't need to watch everything. You need to know what's happening.
No one on your team needs to log in daily. But whenever you want to look, it's all there: what was detected, its status and what changed.
Real-time detections
Every result located, with its domain, market and risk level.
Status of actions
Where each report stands: submitted, accepted, removed or recurring.
Integrates with your systems
Export or cross-reference the data with your BI tools: traffic, registrations, deposits and acquisition.
Illustrative view of the interface. In the analysis we show you the real platform with your data.
Who it's for
Your audience doesn't belong to a single team
Marketing, Brand Protection, Fraud and Legal may each be seeing parts of the same problem. We protect the path between your brand and your players.
Marketing & Acquisition
Protect brand visibility and recover the search traffic you're losing.
Brand Protection
Protect brand traffic and your players' trust.
Fraud & Risk
Reduce exposure to fraudulent digital channels operating under your name.
Legal & Compliance
Generate digital evidence and support enforcement actions.
Your next step
A message made for your brand, from someone who already looked at your results
When you complete your analysis you get more than a report: a message from your contact at Smart Protection with what we found about your brand and where to start.
Audience protection specialist
Betting & Casino · Smart Protection
Free analysis of your brand
How many sites are competing for your audience today?
We analyze your real case and show you what we're finding: which results appear on Google, which may be diverting traffic and where we can act to reduce their visibility.
Real analysis of your brand
It's not a generic demo. We review your operator's searches and identify sites and domains that may be using your brand.
Real data, not estimates
We show you which threats compete for your traffic, which have the most visibility and where to start.
Personalized action plan
Which results we can request removal for, which sites we can act on and what follow-up we recommend.
No commitment
A first snapshot of the risk and a proposal tailored to your operator, with no need to sign up.
